I am guessing it was custom made, probably some one bought yards of fabric had it cut and sewed tot he size they wanted to fit the reception site.

You can buy bolts of fabric online and cut them your self, probably get three rows per width of fabric and then cut to what ever lenght you want. You no-sew heming tale to keep it looking clean to the eye.

There is a glue made for attaching sequins and beads, and I think Aleenes actuallly does make a form of it. Not the tacky glue, but one marked specifically for sequins, beads and shisha mirrors. The problem with all of these type glues is that they really don't form a good bond or they will make the fabric very stiff in that spot. Worst case, I actually had some that took the coating off the beads. I know you don't think it will look good if you stitch it, but have you considered or used the clear thread? They do have improved versions that are much softer than the old fishing line stuff. Gutterman makes a really nice one, though I'm sure the other major thread companies do as well. The clear versions won't even be visible, and at least the thread will survive a wash or dry clean. The glue often doesn't, even when it says it's specifically for sequins and fabric.

I am sure that you can get iron on paw prints at any craft store like Micheal's (in the northeast). You should get a large purple ribbon, and then glue a thinner bright gold on top of the ribbon with white sequins on the gold ribbon. Then on the ends of the ribbon, iron on the zebra paws. That would look wicked cute. That is the kind of thing that we did at my allstar cheer leading place.

http://ribbonsandcurlsboutique.net/images/HairBows027.jpg

something like that, except with the paws on the ends.